• Course
    Product Management & Governance For Insurance (1910PMGI)
  • Dates
  • Venue
  • Course Fees (excl. VAT)
  • CPD Credits

Total Price:

Download PDF
Get this course in-house
Or call 0203 178 4230
or email info@fstp.co.uk today.


Course Overview

Huge mis-selling scandals have caught the regulator’s eye. Make sure your products are designed with the customer’s long-term interests in mind

The regulator has exposed serious weaknesses in the way some financial services firms approach product design and governance. With the implementation of the Insurance Distribution Directive product manufacturers are now required to prove the value of products new and existing products, and to give clearer information to the customer about the risks associated with them.


Consumer protection and market integrity are two of the FCA’s chief concerns, so you must listen to your customers’ needs more than ever. This isn’t about complaint resolution. It’s about taking a proactive approach to ensuring your customers get the best deal, right from the start.


The regulator is clamping down on poor product development and governance policies. You’ll need to prove your products respond to real consumer needs and are designed to meet their long-term requirements.


Failure to comply could result in the restriction of product features, a block on the promotion of certain products or an outright ban (with serious reputational and commercial repercussions).


So join us for this interactive one-day course. You’ll learn how to truly place your customer at the heart of your product policies and develop the framework that allows you to prove to the FCA you did so.


  • Get the latest FCA position on this issue
  • Through case studies identify the risks of an informal and unstructured approach to product management
  • Learn what information should be considered when making product-related decisions
  • Appreciate the importance of involving consumers in the process
  • Identify the risks and controls that any framework should encompass
  • Establish a governance framework for key decisions
  • Understand the responsibilities of the 1st, 2nd, and 3rd levels of defence in product management
  • Learn how to involve affected stakeholders and convince them to take action

The smart way to future proof your business

Effective product governance is key to delivering sustainable (and ethical) profits, while satisfying your customer base and fulfilling regulatory requirements.

Reduce your firm’s conduct risk
Failure to operate in the customer’s best interests will be reflected in the FCA’s assessment of your firm’s conduct risk. Get it wrong and you’ll have to fix the system, or pay the fine (we help you avoid mistakes in the first place).

Strengthen your product committee
You must make sure that the committee managing product approval, review and governance is focused on the customer. This means documenting the rigour of your product reviews, and making sure it strongly challenges product developers. The more effective your committee, the lower the risk of future costly sanctions.

Improve the customer experience
FCA research shows that consumers struggle to understand complex features of financial products, tending to overestimate the potential returns and underestimate risk. By providing clearer information on your products, your customers will make better decisions, resulting in better outcomes for them (and more loyal customers for you).

Introduce product review processes
Older products that are no longer fit for purpose have tripped up many firms (even though their latest product development is exemplary). The market changes quickly, so don’t fall into this same trap. By introducing formal procedures to review existing products you’ll ensure they’re still relevant and appropriate for your customers.

The Course Agenda

Understanding the focus on product management

  • An overview of the regulator’s thinking
  • The goals of the FCA
  • Good or poor practice? Identifying indicators
  • Case study: Review a firm’s approach to product management and the steps required to comply

Determining key elements of a product management process

  • An overview of the product development process
  • The life stages of a product
  • Highlighting key steps, from new product development to withdrawal
  • How to evidence the fair treatment of customers
  • Exercise: Understanding the risks and controls in a product management process

How to use customer research to evidence fairness

  • Types of customer research
  • Which research areas should be informed by customer behaviour?
  • When is research valuable from a risk control perspective?
  • Using examples to recognise when customer input is ignored

Building a governance framework around products

  • Making sure the audit trail is fool proof
  • Understanding when escalation is needed
  • Case study exercise: Examine the brief and decide at which stage board approval is needed

The roles of compliance, risk and audit in the product management process

  • Clarifying the roles of the first, second and third lines of defence
  • Involvement in new product development
  • Product monitoring activity
  • What are the key areas of complaint, persistency and declined claims?
  • How to structure reports for different audiences
  • Case study: Identifying the responsibilities of each party and deciding what action to take

How to sell the process to the business

  • The reputational and financial risks
  • The impact of FCA demands and enforcement actions
  • How to demonstrate the upside of a framework
  • Working with others to achieve compliance
Download PDF
Get this course in-house

Or call 0203 178 4230 or email info@fstp.co.uk today.

Interested, but not ready to book?

Sign up to our mailing list and we’ll keep you updated on our latest courses.

You can unsubscribe at any time. Your email will not be shared or sold to any third party. Please visit our privacy policy for more information.

Meet The Tutor

Who is this course for?

This intensive one-day course has been designed for:

  • Staff with compliance functions
  • Employees needing to ensure regulatory standards are being met


'This training helped me understand better how to approach vulnerability and will be useful to design training courses internally.'

Head of Personal Loans
Finance and Leasing Firm

Training that makes a difference

Experienced engaging trainers

With first hand industry knowledge and an intimate understanding of the regulatory environment, we always guide you with an expert (and friendly) hand.

Packed with relevant information

We know you’re busy, so we’re careful not to waste a minute of your time. Our training courses are fast paced, insightful and filled with valuable information.

Get personalised attention

Sessions are practical workshops not PowerPoint lectures. All courses are limited to no more than 14 attendees, so we’re able to explain concepts in the context of your business.

Select your voucher...

Buy Voucher